Which setup and marketing tasks does Mallard Bay handle for me versus what I do myself?

Mallard Bay can help with a lot of the initial setup and marketing foundation, but there are still a few things you’ll manage as the outfitter.

Mallard Bay commonly helps with:

• Building or helping configure your website/listings
• Setting up booking flows, payments, forms, and core dashboard tools
• Getting key account pieces connected, like integrations or payment setup
• Providing support, training, and best-practice guidance
• Helping troubleshoot dashboard or booking workflow issues

You typically manage yourself:

• Keeping availability, dates, pricing, and trip capacity up to date
• Entering or managing offline/phone bookings
• Uploading current photos and keeping trip descriptions accurate
• Communicating with clients about trip-specific details
• Following up with leads and past clients
• Reviewing and approving website, listing, form, and messaging changes before they go live
• Running your day-to-day marketing decisions, promotions, and customer outreach
  For marketing specifically: Mallard Bay gives you do-it-yourself tools, including your website, listings, lead capture, message templates, and reporting, and sometimes setup support, while you decide what to promote, when to run campaigns, and how to follow up with your customers. If you want Mallard Bay to run SEO, paid ads, or social media for you, that's a separate, scoped Mallard Bay marketing service, not something included automatically with your software plan.
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