Which setup and marketing tasks does Mallard Bay handle for me versus what I do myself?

Mallard Bay can help with a lot of the initial setup and marketing foundation, but there are still a few things you’ll manage as the outfitter.

Mallard Bay commonly helps with:

• Building or helping configure your website/listings
• Setting up booking flows, payments, forms, and core dashboard tools
• Getting key account pieces connected, like integrations or payment setup
• Providing support, training, and best-practice guidance
• Helping troubleshoot dashboard or booking workflow issues

You typically manage yourself:

• Keeping availability, dates, pricing, and trip capacity up to date
• Entering or managing offline/phone bookings
• Uploading current photos and keeping trip descriptions accurate
• Communicating with clients about trip-specific details
• Following up with leads and past clients
• Reviewing and approving website, listing, form, and messaging changes before they go live
• Running your day-to-day marketing decisions, promotions, and customer outreach
  For marketing specifically: Mallard Bay gives you the tools — website, listings, lead capture, message templates, reporting, and sometimes setup support — while you decide what to promote, when to run campaigns, and how to follow up with your customers.
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