How does Mallard Bay's marketing, paid ads, social media, and SEO service work?

SEO, paid ads, and social management are NOT automatic with every software plan. They are scoped Mallard Bay marketing services. They are provided only when included in your agreement.

What Mallard Bay marketing can include when scoped

When included in your agreement, Mallard Bay marketing can include:

SEO, including keyword research, on page improvements, technical SEO, and local SEO.

Meta ads, including campaign setup, audience targeting, and ongoing management.

Social management, including content planning, publishing, and engagement support.

Reporting, including performance summaries and recommendations.

What is not included by default

Your software plan does not automatically include ongoing SEO, paid ads, social media management, or marketing reporting. A website or software subscription does not add managed marketing unless your agreement says it does.

Software plans are separate

Basics: core software access.

Foundations: $199.

Growth: $399.

Custom: scope and pricing based on your needs.

These software tiers are separate from Mallard Bay marketing services. The website service is also separate from ongoing SEO and ads. Website Builder and Paid Facebook ads reporting in app are dashboard tools for do it yourself use. They are not the same as full managed marketing.

Who owns what

You still own availability, pricing, photos, and guest replies. Mallard Bay owns the scoped marketing deliverables only when you contract for them. That can include the SEO, Meta ads, social management, and reporting listed in your agreement.

How to ask

Email marketing@mallardbay.com to ask about Mallard Bay marketing services and scope. If that email is not working, contact support.