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How does Mallard Bay's marketing, paid ads, social media, and SEO service work?

Mallard Bay's marketing covers SEO (keywords, on-page and technical SEO, local SEO, reporting), Meta-connected paid ads (Facebook/Instagram) managed under Integrations, and paid ads reporting in your dashboard. Talk to marketing@mallardbay.com to scope the right package.

Mallard Bay’s marketing services are meant to help drive more qualified traffic and bookings through your Mallard Bay website, ads, and reporting.

For a GuideTech website, Mallard Bay’s SEO work can include:

  • Keyword research — identifying the phrases your target customers are searching for.
  • On-page optimization — improving page content, title tags, meta descriptions, and other page elements.
  • Technical SEO — improving things like site speed, mobile-friendliness, and security.
  • Local SEO — helping your site rank better for location-based searches.
  • Reporting and analytics — tracking performance and identifying opportunities to improve.

The exact SEO package can vary depending on your goals and budget, so Mallard Bay recommends discussing the right package with the marketing team.

Mallard Bay can connect your dashboard with Meta so Facebook/Instagram ad activity can be managed and reported through Mallard Bay.

The general setup is:

  • Go to Integrations in the dashboard.
  • Choose Meta.
  • Connect using the personal Facebook login tied to your outfitter/charter business page.
  • Select the correct Facebook page.
  • Select the correct business portfolio.
  • Review permissions and save.
  • Once connected, the integration should show as active.

If the correct page or business portfolio does not appear, Mallard Bay support may need to help troubleshoot the Meta setup.

Once ads are connected and running, you can view performance in the dashboard under the paid ads reporting area. There you can:

  • View campaigns if you’re running multiple ads.
  • Filter metrics by year or month.
  • Review performance metrics.
  • Hover over info icons to understand what each metric tracks.

Typical reporting can help you monitor things like reach, impressions, clicks, cost, and campaign performance.

For social advertising, Mallard Bay primarily connects through Meta, which covers Facebook and Instagram ad infrastructure. Organic social posting strategy or management may depend on the marketing package you have with Mallard Bay.

If you want the service set up or scoped for your business, the best next step is to contact Mallard Bay’s marketing team at marketing@mallardbay.com to discuss your goals, budget, and what services are included for your account.

I can also take you to Integrations to connect Meta, or to Reporting

Watch the 30–60 second walkthroughadsreporting/