Outfitter Success
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      1. Mallard Bay Knowledge Base
      2. Outfitter Success

      How Can I View Website Performance

      In this video, we’ll walk you through how to access and understand your website performance.

      Access your Outfitter Dashboard

        • Go to your Outfitter Dashboard.

        • Under Automations & Insights, select Web Performance.


        Accessing Aggregated Data on Mallard Bay - Step 1
         

        • If Mallard Bay did not build your website but you still want access:

          • Contact your account manager or customer support.

          • They can add the tracking script for you.

        • Once inside Web Performance:

          • Traffic Metrics (default view):

            • Shows day-by-day data (users, sessions, page views).


            Accessing Aggregated Data on Mallard Bay - Step 2

          • Switch to Aggregated Data for more insights:

            Accessing Aggregated Data on Mallard Bay - Step 3

             

            • Average session duration (time people stay on site).

            • New vs. returning users.

            • Top pages visited (e.g. homepage).

            • Device breakdown (mobile, desktop, tablet).

            • Top traffic sources (Facebook, Direct, Google, etc.).

      • That’s the main breakdown — use these insights to understand how visitors are engaging with your site.